The CEO Marketer
Welcome to The CEO Marketer
The CEO Marketer exists to help CEOs and strategic management teams inside private business-to-business companies who are struggling to win customers in a complex selling environment.
The CEO Marketer enables readers to develop better theories, improve existing practices and create effective new ones to win more customers in a predictable, measurable process. The CEO Marketer provides articles on: Customer acquisition, Effective management of customer relationships, Management of sales opportunity, Measurement of promotional spending, Correct and powerful use of internal and external communications, Coordinating the marketing and selling team, and Emerging technologies that are changing the face of marketing.
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